Segmentation STP Marketing Step PowerPoint Descriptor Model

This slide is the optimum visual aid. A single high quality clip art vector graphic of a pencil has been placed within the centre of the page. This pencil has been divided into four separate segments by using colour to indicate to your audience the relative sections of a particular demographic. You can use these segments to determining who the actual and potential customers are, identifying segments, analyzing the intensity of competitors in the market, selecting the attractive customer segments.

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