RACE Digital Marketing Planning Framework PowerPoint Template

RACE Digital Marketing Planning Framework PowerPoint Template is a professional presentation incorporating the steps Reach, Act, Convert, and Engage into a model. It describes the steps for a digital marketing plan, covering the four main steps for effective web marketing.

The framework, designed by Smart Insights, Dave Chaffey, has helped several internet marketers develop effective digital marketing plans, with 4 steps covering the entire customer lifecycle along the marketing funnel. The steps of the model consist of: the following

• Reach: Get the brand, product, or service known on the web through a different presence (specialized websites, social, digital press, search engines, etc.)
• Act: Get the just-arriving users to interact with your product or service. Generate content for them, provide trials, and make them understand your value proposition.
• Convert: Persuade the  user to become a customer
• Engage: Make the new customer become a loyal customer with a higher lifetime value.

The framework provides a guide for the KPIs to use and which of them apply to each step.

The RACE Digital Marketing Planning Framework PowerPoint Template is a 100% editable presentation, ideal for presenting the created plan, with descriptive slides of each framework step. All the slides are designed with PowerPoint shapes and icons, allowing the user to fully customize the presentation to its corporate identity or branding palette.

Impress your audience with this professional flat design presentation. Alternatively, you can download other presentation templates like the Digital Marketing PPT template to prepare presentations on Digital Marketing topics.