Messy Middle Diagram Template for PowerPoint

The Messy Middle Diagram Template for PowerPoint features a startup and entrepreneurship, concept model. The messy middle is a theory about journey between the start and the end of a project. Scott Belsky published a book called The Messy Middle. It is about the hardest and most crucial part of project, venture, or business operations – The middle. The PowerPoint template contains two slides of the messy middle diagram in white and black background. Both slides display a non-linear approach for finding direction and making progress.

The messy middle diagram shows a range of exposure in circular shape. This range represents ongoing brand touch-points for customers. Once something triggers, the customer goes around a look of exploration and evaluation i.e. the messy middle. Once the purchase is made, the customer goes through a brand experience on his way. The dotted circle depicts exposure touch points with two way look between a trigger and purchase point.

The idea of messy middle diagram is applicable to development, marketing, and project management. In Google search, for example, the trend of a search for products has changed over the years. The preferences are different based on region, ethnicity, or demographics. The messy middle diagram helps analyze the behaviors between trigger and purchase that turn into a sale or no sale. Alternatively, individuals can download other digital marketing presentation slides and customer journey map templates for PowerPoint and Google Slides.

The concept of Messy Middle encapsulates the effort of an action, process, or project in three sections. These are Endure, Optimize, and Final Mile. The messy middle is an optimization part. The decision making takes shape in this middle part.