Go To Marketing Plan One Pager

Comprehensively elaborate your well-researched go-to-market strategic plan using our Go-To Marketing Plan One Pager template. An ideal go-market strategy outlines the crucial elements that a company should consider before launching a new service or product with an improved value proposition for the users. Thus, it involves a careful competitor, product, and target market analysis. Our Go to Market strategy template can help professionals showcase these findings in an easy-to-interpret version to present before the executives or investors. Users can download this one-pager Go to Market slide template and add details in the specified sections. Also, this slide can serve the educational purpose of understanding the basic structure of this strategy.

The Go to Market Strategy PPT template comprises one slide divided into three sections. The two sections on either side of the center cover less space than the central segment, showing the Competitor Analysis table and Product-Market Fit matrix chart. The product-market fit charter shows four levels of customer satisfaction for the product being launched. This tool helps professionals choose the right marketing tactics for the right set of market segments for their desired product. Similarly, professionals can list down the results of their competitor SWOT analysis in two columns: 1- Attack (the weaknesses of the competitors that should be attacked to get a competitive advantage) 2- Defence (the strengths against which specific plans should be adopted to prevent any loss).

To showcase the general information like business goals, value proposition, and target market characteristics, presenters can customize the left section of the template slide. Here, separate text areas carry representative headings to facilitate the customization. Likewise, the right-hand segment is designed to mention the Plans and Pricing. It has three text boxes representing the billing model, cost, and payment. Hence, by downloading this Go-To Marketing Plan One Pager template, presenters can easily prepare their business models and strategic plan. Further, this Go to Market strategy one-pager is also available in a dark background color variant. You can entirely edit this layout using PowerPoint and Google Slides.