PowerPoint Presentation of a Marketing Plan

After presenting your idea, you can now introduce your plan and its implementation. In this part, you can outline tactics and steps that will show how to pursue the business strategy. One of the most famous business plans of all time was how Robert Chesebrough created Vaseline. He was a chemist who earns a living out of extracting kerosene from whales. When this industry was phased out, he looked another means of living and that’s when he discovered petroleum jelly and its uses. He named his product Vaseline and introduced it to people by handing out samples and demonstration. His method was a big success and Vaseline is now a famous multi-million corporation. Chesebrough created an extremely modern marketing plan (for the 19th century) and created demand for the product he was commercializing.

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