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After identifying your ideas and the means to implement it, having a vision or a goal sets the whole plan together. A company vision is a long-term or perhaps a lifetime goal. It should the main reason your company exists. It should be the reason your company will never stop strive to materialize its ideas and plans. A company vision should be the inspiration why you and your team continue to work regardless of the circumstance. It must be something your organization believes in. An example of a vision is that of Mac Cosmetic “’All Races, All Sexes, All Ages’ conceived to embrace all consumers.’”

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