Customer Equity Framework PowerPoint Template

The Customer Equity Framework PowerPoint Template is a professional presentation template showing the factors affecting customer equity. Customer Equity is a value that indicates the brand’s customer satisfaction over time. It is a metric that helps business teams understand the values of their customer base and thus assists them in making critical decisions about marketing strategies and policies. This customer equity model has four major aspects describing how these factors, i.e., control the customer equity, 

• What do customers give? (engagement, loyalty, or advocacy)
• What do businesses get? (acquisition, stickiness, or retention)
• What business gives? (information, products, experiences)
• What do customers get? (brand equity, value equity, or relationship equity)

By discussing this checklist and going through these points, professionals can understand how they can improve customer equity by creating better strategies. This customer equity slide design shows a square-like arrangement of these four factors. The first slide of this Customer Equity Framework PowerPoint Template carries four circular shapes arranged on the corners of the square, representing each of the four aspects mentioned above. Around these circles, a thin outer band is created that shows the representation of each factor, like connection, lifetime value, personalization, and perception. On the outer part, a tick-mark checklist is created, showing the key points of each segment. Thin arrowheads are drawn between the four circles, indicating their connection with each other. 

After the first colored slide of this Customer Equity Framework PowerPoint Template, the following slides help individually discuss the four points. Each part of the diagram on these slides is color-highlighted when the rest of the segments are greyed. Using this spotlight effect, presenters can discuss the components in detail. So, professionals can create meaningful presentations about customer equity and retention with this Customer Equity PPT template. Thus, it is a great solution for marketing and business teams. Users can edit this best PPT template with all PowerPoint versions.