The Consumer Profiling PowerPoint Template is a business strategy and marketing concept presentation. The four slides of consumer profiling PowerPoint display male and female silhouette figures. These PowerPoint shapes depict shopping scenes using shopping bags and carts. Therefore, graphics are ideal for discussing customer behavior demographics. Such as buying patterns, purchase history, creditworthiness in psychographic characteristics. The templates contain labels and infographic icons to represent key elements of consumer profiling.
Consumer profiling is a way of developing persona for business customers based on their buying behaviors. It is a useful addition to traditional demographic market segmentation. This is a brainstorming tool that allows businesses to visualize different customer types. In this way, businesses can strategize product or service improvement by taking data from customer’s pain points and expectations.
There are three types of customer profiling approach based on their lifestyle and buying patterns. Such as a psychographic approach, consumer typology, and consumer characteristics. The process begins by gathering information from existing customers and then target new customers with matching profiles.
The Consumer Profiling PowerPoint Template outlines customer type demographics. The presenters can add information in text placeholders based on their customer data. These slides could be used as a part of target marketing and customer behavior presentations. For example, use consumer profiling and VALS framework to create a target audience for your business.