ANSOFF Matrix Strategy PowerPoint Template

The ANSOFF Matrix Strategy PowerPoint Template is a diagram template for business growth concepts. ANSOFF is a product-market growth framework that assists with the development of strategic plans. This approach describes 4 alternatives for organizational growth in existing or new markets. The PowerPoint templates of ANSOFF growth matrix are helpful for strategic planning presentations of growth. Companies can use this market PowerPoint model to analyze risks associated to the strategy based on product or market type, and define a Go to Market Strategy.

These four alternatives or options involve:

1. Market Penetration: Develop strategies to promote existing products in the existing market. For example, price decrease, discounts, acquisition of competitors in same market, or small improvements.
2. Market Development: This approach focuses on expansion in different market segments like geographic or demographic. This growth strategy can be achieved by changing target customers, targeting commercial or consumers, explore foreign markets.
3. Product Development: New products or services to supply in existing markets. This requires expansion of product range by investing in research and development. Similarly, acquire rights to third-party products or resell under the brand.
4. Diversification: New products in a new market – This is the most risk-taking growth strategy. There are two types of diversifications, related and unrelated.

ANSOFF Matrix Strategy has been introduced to help marketers in understanding the risks involved with a growing business. The PowerPoint diagram template of ANSOFF is a collection of 5 concept designs. These are fully editable 4 steps diagrams with market clipart icons and text placeholders. Furthermore, there are 4 slides for an animated version of ANSOFF growth strategy matrix. This matrix template could be used as a part of go to market strategy template or business plan. The engaging graphics will help convey the message effectively.