AIDA Model Horizontal Funnel PowerPoint Template

If you want to create a presentation about the marketing funnel and discuss the major stages a prospect goes through before making a purchase, download our AIDA Model Horizontal Funnel PowerPoint Template. The AIDA model is the most recognized model, which describes the path a prospect follows to become a loyal customer, which is important to design an effective marketing strategy that wins. AIDA stands for Attention (when a prospect gives attention to your marketing campaign or brand presence), Interest (when they develop an interest in your product and try to learn more), Desire (when they start planning about purchasing your brand), and Action (finally make a purchase). At all these levels of AIDA, appropriate steps should be followed to ensure a better conversion rate.

For instance, brands can adopt a targeted marketing approach, especially focusing on the demand of their target market. They can improve how prospects reach out and how they will be responded to by customer support. All these points count to improve the overall process, leading to an increased sales and business development rate. We have created this AIDA Model Horizontal Funnel PowerPoint Template with a funnel diagram showing the four components as individual components of the AIDA model. These slides vary slightly in their design, i.e., one is animated, the other has added text boxes, and the third has relevant graphical icons. Professionals can choose any of these and use them in their presentations according to the requirements. Likewise, the color scheme can match the presentation’s theme. Download and try it now!