Value Proposition

Step-By-Step Guide to Creating a Viable Go to Market Strategy
Step-By-Step Guide to Creating a Viable Go to Market Strategy

The ultimate goal of any business is to grow and scale over time. Conquering a single market or customer segment is never enough – there’s always room for expanding further. To scale, businesses need to innovate and often innovations involve operational risks. Will investing $X in this new feature actually pay off? What should we […]

How to Use an Empathy Map to Understand Your Audience
How to Use an Empathy Map to Understand Your Audience

As a presenter, one can tend to focus too much on the final presentation, missing one essential ingredient in the mix, empathy! Many presenters can face the dilemma of not truly understanding their audience, ending up with a presentation which no one is interested in and some might even get offended by. To truly understand […]

What is a Business Model Canvas?
What is a Business Model Canvas?

Based on the work of Alexander Osterwalder, a Business Model Canvas, or BMC for short, is a diagram used to visualize a business model; it allows structured organization and a quick method of evaluation and reflection on the effectiveness of a Business Models. The Role of the Business Model Canvas Whether it be in small […]

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