In the last year the changes within the internet marketing space (SEO, SEM, Social Media and PR) have forced the Marketing Agencies, Consultants, Startups and Corporate Marketing areas to drive focus to their Inbound Marketing. In this post we will guide you for the initial steps any Marketing area, startup or even consolidated corporate Marketing […]
The AIDA model is one of the many effective models that can be used to analyze the customer buying process and make a funnel analysis. In this article, we will explain how you can attract a stranger into a potential customer using the AIDA Model.
When a customer makes a purchase, it can be looked at as a journey. Be it a planned or an apparent random purchase, the customer goes through various hoops before it chooses to buy a product or opts for a service. In marketing, this journey and its relationship with the marketing efforts is modeled as […]