Customer Experience

How to Set Up a Winning Customer Success Program
How to Set Up a Winning Customer Success Program

The customer success movement is getting stronger year over year. In 2019, 83% of Customer Success teams increased in size. This year, even more organizations plan to invest in new customer success management programs to ramp up their service levels. But what does customer success mean? We explore it in this article.

Why Customer Centricity Will Win You More Business (in 2020)
Why Customer Centricity Will Win You More Business (in 2020)

Customer centricity is a buzzword you can hardly escape these days. But, despite so much talk, few companies actually understand how to keep their customer focus sharp and, more importantly, why this area is worth more attention. So let’s dig into the matter and take a look at some great customer centricity examples, illustrating why this practice cannot be ignored in 2020.

6 Customer Journey Maps You Can Swipe
6 Customer Journey Maps You Can Swipe

When retail was all brick and mortar, things were simple. Business displayed their inventory; customers came in and physically assessed it and bought what they liked. Payments, returns and exchanges were handled in the store. Was there a buying journey then? Yes. And in smaller stores, there were sales clerks to help the customer along […]

How Customer Experience can Make Your Brand Successful
How Customer Experience can Make Your Brand Successful

For a business to run successfully, it is important to have satisfied clients. It is not only the quality of the product or service that matters but how customers perceive a business and if the expectations of the customers are met. This all has a lot to do with what is called Customer Experience (CX). […]