Conversions

Marketing Plan Development: The Start to Finish Guide For Executives
Marketing Plan Development: The Start to Finish Guide For Executives

When should you start thinking about your next marketing plan? Some see this as a year-end task. In reality, you should always keep working on your marketing plan, and the strategy underpinning it as your operational landscape changes all the time, along with your priorities. In this post, we’ll explain how to create an effective marketing plan without wasting hours on it.

ToFu, MoFu and BoFu: 3 Sales Funnel Stages Explained
ToFu, MoFu and BoFu: 3 Sales Funnel Stages Explained

When a customer makes a purchase, it can be looked at as a journey. Be it a planned or an apparent random purchase, the customer goes through various hoops before it chooses to buy a product or opts for a service. In marketing, this journey and its relationship with the marketing efforts is modeled as […]

How to Develop an Effective Lead Generation Strategy
How to Develop an Effective Lead Generation Strategy

Getting plenty of traffic does not automatically equals sales and profits. Most people need time to shop around and make up their mind, especially in the B2B niche. Case in point: cross-industry only 3% of your target audience is actively buying, 56% are not ready and 40% are at the awareness/consideration stage of their buying […]