Conversion Funnel
ToFu, MoFu and BoFu: 3 Sales Funnel Stages Explained
When a customer makes a purchase, it can be looked at as a journey. Be it a planned or an apparent random purchase, the customer goes through various hoops before it chooses to buy a product or opts for a service. In marketing, this journey and its relationship with the marketing efforts is modeled as […]
How to Develop an Effective Lead Generation Strategy
Getting plenty of traffic does not automatically equals sales and profits. Most people need time to shop around and make up their mind, especially in the B2B niche. Case in point: cross-industry only 3% of your target audience is actively buying, 56% are not ready and 40% are at the awareness/consideration stage of their buying […]