The Jobs to be Done theory appeals to the concept that products and services must align to the needs of customers to succeed in the market. In this article, we will explain in detail what the JBTD theory and framework is, with detailed examples of its application.
A Business Model Canvas is a diagram used to visualize a business model. Learn how to make a Business Model Canvas with Examples.
Lean Startup Approach aims to shorten development cycles in order to get a minimum viable product. In this article we review what Lean Startup is.
Everyone should be paying more attention to the Direct to To Consumer (DTC) space as it’s booming and according to a study, two-thirds of customers expect to have direct connectivity with brands. There’s no denying that DTC is not only here to stay, but its growth will continue in the foreseeable future. So, how does the DTC business model work?
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