Boston Consulting Group

Understanding the BCG Matrix Model
Understanding the BCG Matrix Model

The Boston Matrix, BCG Matrix or Growth-share Matrix is a chart that was developed by the Boston Consulting Group in 1970. The BCG matrix model has long been used by companies to analyze their products and manage resources to identify which products to invest in and which to let go. In this article, we will review what is the BCG Matrix model and how it can be used as a portfolio management framework.

Boston Consulting Group Templates for PowerPoint Presentations
Boston Consulting Group Templates for PowerPoint Presentations

Being a student of business management or an entrepreneur you are likely to encounter various concepts that have stemmed from the Boston Consulting Group, which is a renowned management consulting firm that has operations spread over more than 40 countries. One concept that you cannot ignore is an entrepreneur or even as a student of […]