Consultants have many tools of the trade at their disposal: Frameworks, analytics dashboards, data science models, and more. Yet many clients still expect to receive a narrated consulting report. So how do you write one? This guide will show you.
The Boston Matrix, BCG Matrix or Growth-share Matrix is a chart that was developed by the Boston Consulting Group in 1970. The BCG matrix model has long been used by companies to analyze their products and manage resources to identify which products to invest in and which to let go. In this article, we will review what is the BCG Matrix model and how it can be used as a portfolio management framework.
Being a student of business management or an entrepreneur you are likely to encounter various concepts that have stemmed from the Boston Consulting Group, which is a renowned management consulting firm that has operations spread over more than 40 countries.