One of the most important reasons we create presentations is to analyze data, get some insights, and share those findings. In some cases, when we analyze the same data numerous times, it helps a lot to automate the process.
Automation, analytics and big data are among the top of mind concerns for marketers these days. And it makes perfect sense as the volume of data has grown exponentially over the past several years and it becomes impossible to effectively deal with such volumes manually. In this article we present different marketing automation examples and explore how tools help improve the lead scoring process, boost customer retention and scale email marketing campaigns.