Audience

Read articles related to audience analysis and presentation topics related on how to effectively engage your audience.

The Power of Audience Engagement: Strategies and Examples
The Power of Audience Engagement: Strategies and Examples

As presenters, captivating the interest of our viewers is the most important thing. Join us to learn all that’s required to boost audience engagement.

23 PowerPoint Presentation Tips for Creating Engaging and Interactive Presentations
23 PowerPoint Presentation Tips for Creating Engaging and Interactive Presentations

We present several tips and tricks on how you can become a storytelling powerhouse by building a powerful and engaging PowerPoint presentation.

A Manager’s Guide to Interpersonal Communication
A Manager’s Guide to Interpersonal Communication

People are promoted to management positions for a variety of reasons. For many, they rise to the top because of their knowledge, technical skills, and decision-making capabilities. As a manager, your effectiveness also strongly depends on your ability to communicate well with your team members and other stakeholders. Here is a quick guide on Interpersonal Communication for Managers.

Using the Zeigarnik Effect for Presenting Like a Pro
Using the Zeigarnik Effect for Presenting Like a Pro

Motivating yourself to complete a task using out of the box methods can be a great way of improving your performance. If you’re a presenter looking to rope in your audience with an intriguing speech or a killer presentation, you can learn a trick or two from the entertainment industry; which often uses compelling content […]

Building a Persuasive Argument with the Rhetorical Triangle Concept
Building a Persuasive Argument with the Rhetorical Triangle Concept

Building a persuasive argument can be difficult for many presenters. It is easy to get lost in translation if you’re not sure about what are you looking for. To make things easier, presenters can focus on three main aspects of building their argument using the Rhetorical Triangle Concept. Derived from Aristotle’s three rhetorical appeals, the […]

How to Use an Empathy Map to Understand Your Audience
How to Use an Empathy Map to Understand Your Audience

As a presenter, one can tend to focus too much on the final presentation, missing one essential ingredient in the mix, empathy! Many presenters can face the dilemma of not truly understanding their audience, ending up with a presentation which no one is interested in and some might even get offended by. To truly understand […]

How to Effectively use the 20/60/20 Rule for Your Audience
How to Effectively use the 20/60/20 Rule for Your Audience

As a presenter, you are looking to influence people and get your message across. However, a minority of individuals can sometimes ruin the prospects of a good presenter. It is not only essential to deliver a good presentation but it is also important to win hearts and minds during the process. This might mean that […]