Audience

Building a Persuasive Argument with the Rhetorical Triangle Concept

Building a persuasive argument can be difficult for many presenters. It is easy to get lost in translation if you’re not sure about what are you looking for. To make things easier, presenters can focus on three main aspects of building their argument using the Rhetorical Triangle Concept. Derived from Aristotle’s three rhetorical appeals, the […]

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How to Use an Empathy Map to Understand Your Audience

As a presenter, one can tend to focus too much on the final presentation, missing one essential ingredient in the mix, empathy! Many presenters can face the dilemma of not truly understanding their audience, ending up with a presentation which no one is interested in and some might even get offended by. To truly understand […]

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How to Effectively use the 20/60/20 Rule for Your Audience

As a presenter, you are looking to influence people and get your message across. However, a minority of individuals can sometimes ruin the prospects of a good presenter. It is not only essential to deliver a good presentation but it is also important to win hearts and minds during the process. This might mean that […]

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23 PowerPoint Presentation Tips for Creating Engaging and Interactive Presentations

PowerPoint presentations are not usually known for being engaging or interactive. That’s often because most people treat their slides as if they are notes to read off  and not a tool to help empower their message. Your presentation slides are there to help bring to life the story you are telling. They are there to […]

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