Depicting different stages of a process as they reduce into a smaller output can help create a visual map that is easy to understand for an audience. This technique is used when making funnel diagrams.
What is a Funnel Diagram?
A funnel diagram represents various stages of a process. Funnel diagrams often depict how different stages merge into a smaller output, such as a sales funnel that describes the sales process from contacting a potential client to the final stage, where the lead is closed. Different types of popular versions of the funnel diagram include the sales, marketing, recruitment, and conversion funnel.
How to Create a Funnel Graphic using SmartArt Graphics
One of the easiest ways to make a funnel graphic is to use SmartArt Graphics. Simply go to Insert -> SmartArt and select Funnel from the Relationship menu.
You can edit the text within the funnel diagram using the SmartArt Design tab. From there, you can add new text, change the colors of the diagram, move placeholders up or down, and make other adjustments. Furthermore, you can make additional design changes to placeholders using the Format tab.
To edit funnel text, click the placeholders or go to the Text Pane from the SmartArt Design tab.
The below example shows a funnel diagram made using SmartArt Graphics.
How to Create a Funnel in PowerPoint using PowerPoint Shapes
You can create custom designs for funnel diagrams using PowerPoint shapes. Different shapes can be used for this purpose, including trapezoids, ovals, rectangles, and cylinders. To make your funnel, insert a trapezoid shape via Insert -> Shapes.
Now, insert two triangle shapes below the trapezoid shape.
Add a cylinder from Basic Shapes to make the bottom of the funnel.
To give your diagram a funnel design, insert oval shapes and adjust them below each shape.
As shown in the example below, you can adjust oval shapes to give your diagram a funnel-like look. Add the oval shape below each shape and adapt it to the shape it is placed over.
To adjust the shapes, go to Format Shape by right-clicking the context menu.
You can format shapes by adjusting their color, size, position, glow, shadow, etc. You can use solid colors or gradients to give your funnel a custom look.
To make it easier to manage your shapes, select two combined using the SHIFT key, left-click (e.g., trapezoid and oval), right-click, and choose Group -> Group to join them.
The below example shows a basic funnel design created using PowerPoint shapes.
The below design shows another funnel design created using PowerPoint Shapes and color gradients. In the example below, we used three trapezoid shapes, one cylinder, and two oval shapes to create the faces of the funnel.
Funnel PowerPoint Templates
Many Google Slides templates and PowerPoint templates provide funnel-themed slide decks. We have picked a few customizable funnel templates to help make your presentation easier to create and customize.
Sales Funnel Diagram Template for PowerPoint
This Sales funnel PowerPoint template provides two slides with a customizable sales funnel diagram. The different parts of the funnel are color-coded, with each section containing placeholders. This is a five-step sales funnel diagram with the option of reducing funnels by removing parts of the diagram.
6-Step Vertical Double Funnel Diagram PowerPoint Template
This funnel PowerPoint template depicts a six-step double funnel with color-coded sections. The main slide depicts the complete color-coded funnel, whereas the other six slides are dedicated to each part of the funnel, with one slide each highlighting a section.
3-Stage Marketing Funnel PowerPoint Template
The 3 stage marketing funnel template has five slides, with two slides with the central diagram highlighted in different colors and one slide each for the three funnel parts.
Final Words
Funnel diagrams are commonly used for marketing and sales-related presentations, by depicting a process in the form of a funnel. You can easily present and explain different stages of a process using a funnel in PowerPoint. You can get more tips about presenting slides, such as ones with a funnel diagram, from our posts about how to start a presentation and how to end a presentation.
