This PowerPoint slide depicts the definition stage in the creative process. It’s illustrated by a pencil icon framed in a color coded blue box as the next step in the fundamental stage – discovery. The definition step describes the project; its uses and market potentials. It also characterizes the product or service. A sales pitch presented to the investors or the business decision makers will determine if the product, service or this creative business idea will push through and officially become a project of the company or the organization.
Return to Sustainable Creative Economy PowerPoint Diagram.