STP Positioning Marketing Mix PowerPoint Model

This slide focuses on the positioning stage of the STP process model. Here a high quality clip art vector graphic of a world with a drawing pin has been arranged in the centre of the slide above a greyscale background that features a stock image of an atlas. A professional presenter might use this slide to illustrate how they can create an identity or image of the product in the mind of their customers and clients. You could discuss identifying the differential advantages in each segment or how to decide upon a different positioning concept for each of these segments.

Return to STP Marketing Mix for PowerPoint.