PowerPoint Presentation for Online Advertising
In this PowerPoint template, an image of a shopping cart with a product in it is illustrated. However, there’s a red “x” on it which imply that the site visitor didn’t finish the site visit in buying a product. There are a lot things could be the reason for this. First, the customer might just not be sure about the product because he or she hasn’t tried it. Second, the customer might have been distracted by other sites such as FaceBook. He or she might also been distracted with messages online. Third, it’s possible also that the customer simply forgot to finish the transaction. The Metaphor generally maps to the “Abandoned Cart” Marketing Concept, where user is in “shopping” state but not ready to buy.
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