This PowerPoint template shows a computer monitor with a shirt icon and a paper bag icon beside it. This illustration implies that the customer was persuaded by the product and was able to go back to the product site and the particular product page itself. Seeing the product ads reinforces the customer’s interest in the product and eventually persuades him or her to visit its site once again. When the customer goes to the site once more, it’s a significant indication that the customer is indeed very interested in the product and ready to buy (convert). Marketers can aggressively convert the user with targeted promotions or value products that makes the advertising profitable. In this way the conversion propability increases.
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