This PowerPoint slide shows a shopping cart with the product inside. And this time, the cart doesn’t have a red “x” anymore. Instead of the red “x,” the shopping cart has a green check mark on it. It signifies a “go” signal in the purchase of the product. In this example, the customer was already interested in the product, hence the visit to the website. At first, the purchase didn’t go through but with a little push fueled by the Google Ads, the customer’s interest was and the visit ended in a successful conversion.
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