This PowerPoint template shows a computer monitor with a circular arrow that signifies “going back.” It also has a paper bag that signifies the product that the customer was eyeing at in the previous website. This indicates that the customer saw the product ad in the current website he or she is viewing and when the ad showed up, the customer clicked the ad and got directed to the product’s site. This is how a basic online remarketing works. Retargeting provides targeted advertising for those user that shown interest in your product but did not buy because they were not yet ready. Recover the prospect and generate a conversion through targeted advertising.
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