Marketing Mix Product PowerPoint Slide

This slide contains a Blue hexagon representing the Product “P” of the Marketing Mix Model. The user can describe the plan for the “Product”. For that the following questions are part of the analysis:

A) What is the product or service offered? What are the benefits and value delivered to the customer, and how can be enhanced?
B) How important is brand name? How much brand equity exists for any existing brands?
C) Where is the product in life cycle? What are the characteristics of the current stage?
D) How important are new products? Can products be reduced in cost without affecting attributes, or repositioned by making small changes?
E) How important is packaging?

Return to Marketing Mix 6 P's PowerPoint Template.