Keller’s Brand Equity Model PowerPoint Template

Download our featured pyramid diagram illustration of the Keller’s Brand Equity Model PowerPoint Template. Keller’s brand equity, or customer-based brand equity model, is a strategic planning tool for brand growth and management. It is designed for professionals to implement better marketing tactics that help them develop a strong relationship with their customers. Developing a strong bond with the users is the highest achievement of any brand. Thus, Keller proposed this model that represents the four levels of the pyramid as gradually increasing levels of bonding with the customers. These levels are:

• Brand Identity: At this basic level, customers start recognizing the brand and identify it as their choice when making several purchases. 
• Brand Meaning: After being attached to the brand, the customers start to develop associations with the brand in this layer of their relationship.   
• Brand Response: Further to making associations, this level focuses on how they respond to the brand. It includes their impression and emotional responses.
• Resonance: This is the highest level of attachment a brand can achieve with its clients. At this level, customers have a deep trust and make the brand their first choice above every other brand they choose.

In Keller’s Brand Equity Model PowerPoint Template, we have depicted these four levels using a four-layer pyramid diagram. Each layer of this diagram has a distinct color and mentions the corresponding level titles. On the first slide, this diagram is outlined with a grey border, showing relevant question bars with each step, e.g., what are you, what about you, and What about you and me? On the other side, editable text boxes can be used to mention relevant description points. The second slide of this PPT template is a detailed version of this simple pyramid. It shows two parallel columns with the diagram representing the levels of brand measures and objectives. The outline also shows a simple flow chart of the factors contributing to the progress from one stage to another. Presenters can choose from both slides and include them in their professional discussions about the model and its benefits. The PowerPoint slides can also be used for educational and training sessions. So, download and try editing this Keller’s model slide template now!