The image shows a PowerPoint slide with a “Get-Keep-Grow Model” theme, designed for strategizing customer acquisition, retention, and growth. The slide is sectioned into three main parts, each representing a phase in the customer lifecycle: Get Customers, Keep Customers, and Grow Customers.
The “Get Customers” phase is depicted as a funnel on the left, symbolizing the acquisition process. Icons for earned and paid media are listed alongside vectors pointing into the funnel, representing the channels through which customers can be acquired. These icons include a megaphone, a newspaper, a radio, and a mobile device, suggesting various traditional and digital marketing methods.
The middle section, “Keep Customers,” bridges between acquisition and growth. It includes actionable strategies like outreach programs, maintaining active communication through blogs, RSS, and emails, and engaging customers with contests and events to create a viral loop. This section emphasizes activities that build customer loyalty and encourage repeat engagement.
The “Grow Customers” phase is illustrated by another funnel on the right, indicating the expansion of customer relationships. It outlines the steps for increasing customer value through upsell, next-sell, cross-sell, and referrals, thus completing the lifecycle.
The layout is clear and visually guides through the customer journey. It’s a valuable tool for marketing professionals, business strategists, and entrepreneurs for presentations on customer lifecycle management, marketing strategies, and business growth plans. The use of funnels conveys the process of narrowing down prospects to active customers and then expanding their engagement and value.
The description of this slide was generated using AI (ChatGPT v4.0)
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