Get Keep Grow Model Editable Diagram

The image illustrates a PowerPoint slide titled “Get-Keep-Grow Model PowerPoint Template,” a graphical representation of a customer lifecycle or sales funnel model. The model is divided into three segments: Get, Keep, and Grow, each with corresponding strategies listed beneath them.

The “Get” phase is visualized by a teal funnel narrowing towards the “Keep” phase, which is highlighted in green, and then expands into the “Grow” phase in blue. Each phase of the funnel is annotated with various marketing and sales strategies.

For “Get,” strategies such as Direct Sales, Telesales, Webinars, Seminars, Direct Mail, E-mail, and Media are listed, focusing on generating awareness and interest, leading to consideration and purchase.

The “Keep” phase emphasizes customer retention, featuring outreach programs, blogs, RSS emails, loyalty programs, and contests/events, all under the banner of “KEEP CUSTOMERS.”

The “Grow” phase outlines the expansion of customer relationships through Upsell, Next-Sell, Cross-Sell, and Referrals, indicating advanced stages of customer engagement.

At the bottom of the slide, “LTV = Customer Lifetime Value” is mentioned, tying the entire process back to the overall objective of maximizing the value a business derives from its customer base.

This template can be used in marketing and sales presentations to explain strategies for acquiring, retaining, and growing a customer base. It is particularly useful for startups, marketing teams, and sales departments aiming to present or develop their customer lifecycle strategy.

The description of this slide was generated using AI (ChatGPT v4.0)

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