Customer Engagement Funnel Diagram PowerPoint Template

The Customer Engagement Funnel Diagram PowerPoint Template is a visual representation of Mckinsey’s customer loyalty concept. This template contains three slides to display customer journey and loyalty loop. The loyalty loop is a brand marketing concept which illustrates post-purchase customer cycle. This loop involves activities that enable buyers to purchase product/service from company again in future. The first funnel diagram shows three levels as front-view of a tornado while next two slides display top-down funnel view. All models of customer engagement funnel end at purchase. However, the processes leading to purchase provide three different perspectives to develop different engagement strategies.

The PowerPoint funnel diagram template enables professionals to reevaluate customer experience constantly. It will help ensure that customers continue to buy from brand. Here, first slide display following three levels towards sales

1. Viral Marketing – considering many brands
2. Selection/style – Narrowed to fewer brands
3. Discounts – final choice

The additional two diagrams display a loop inside consideration and evaluation process which starts after purchase. This process includes three stages i.e. enjoy, advocate, and bond. All the stages of loyalty loop are decision points for customers. This template is an ideal PowerPoint for marketing professionals to figure out ideas on how to attract and retain customers. Furthermore, it is an editable PowerPoint template with various customization options. The users can personalize the diagram design by changing colors of shapes or text font.