Product Management

Understanding the BCG Matrix Model
Understanding the BCG Matrix Model

The Boston Matrix, BCG Matrix or Growth-share Matrix is a chart that was developed by the Boston Consulting Group in 1970. The BCG matrix model has long been used by companies to analyze their products and manage resources to identify which products to invest in and which to let go. In this article, we will review what is the BCG Matrix model and how it can be used as a portfolio management framework.

Product Management: 6 Solid Best Practices For Newbie PMs
Product Management: 6 Solid Best Practices For Newbie PMs

A product manager ensures that the product a company releases aligns with customers’ needs and expectations. It’s a challenging job that requires a lot of communication and coordination of efforts between different teams. In this article, we will go over some basics including a definition of the product management role and common product manager responsibilities. After that, you can read some great insights into the best practices and principles of product life-cycle management.