Marketing

Read articles on Marketing topics. Learn how to make effective marketing presentations using stunning marketing diagrams, such as marketing funnel diagrams, persona analysis or buyer journey.

The Creator Economy Explained (Quick Guide)
The Creator Economy Explained (Quick Guide)

A new business trend. In this article, learn what the Creators Economy is and how it is currently growing.

Quick Guide to Write and Present a Creative Brief
Quick Guide to Write and Present a Creative Brief

A creative brief is an industry-standard when working in marketing and advertising. However, it’s a useful tool for every creative project type. In this blog post, learn how to create and deliver a creative brief.

Case Study: How to Write and Present It
Case Study: How to Write and Present It

Case Studies are great for many uses, both business and personal; take advantage of this guide to understand better how you can successfully create and present a business case.

MLM: Quick Guide to Understanding Multi-Level Marketing
MLM: Quick Guide to Understanding Multi-Level Marketing

In this blog post, you will understand MLMs marketing basics and how it can benefit many types of business models for products.

ToFu, MoFu and BoFu: 3 Sales Funnel Stages Explained
ToFu, MoFu and BoFu: 3 Sales Funnel Stages Explained

When a customer makes a purchase, it can be looked at as a journey. Be it a planned or an apparent random purchase, the customer goes through various hoops before it chooses to buy a product or opts for a service. In marketing, this journey and its relationship with the marketing efforts is modeled as […]

How to Set Up a Winning Customer Success Program
How to Set Up a Winning Customer Success Program

The customer success movement is getting stronger year over year. In 2019, 83% of Customer Success teams increased in size. This year, even more organizations plan to invest in new customer success management programs to ramp up their service levels. But what does customer success mean? We explore it in this article.

A Quick Guide to Buyer Personas
A Quick Guide to Buyer Personas

Personalization. Every marketer today understands that personalized messages hit the mark way more frequently than generic pitches. In fact, every dollar invested in advanced personalization generates twenty dollars in return. 

Step-By-Step Guide to Creating a Viable Go to Market Strategy
Step-By-Step Guide to Creating a Viable Go to Market Strategy

The ultimate goal of any business is to grow and scale over time. Conquering a single market or customer segment is never enough – there’s always room for expanding further. To scale, businesses need to innovate and often innovations involve operational risks. Will investing $X in this new feature actually pay off? What should we […]

How To Create a Content Marketing Plan using PowerPoint Templates
How To Create a Content Marketing Plan using PowerPoint Templates

In the last year the changes within the internet marketing space (SEO, SEM, Social Media and PR) have forced the Marketing Agencies, Consultants, Startups and Corporate Marketing areas to drive focus to their Inbound Marketing. In this post we will guide you for the initial steps any Marketing area, startup or even consolidated corporate Marketing […]