Marketing

A Quick Guide to Buyer Personas
A Quick Guide to Buyer Personas

Personalization. Every marketer today understands that personalized messages hit the mark way more frequently than generic pitches. In fact, every dollar invested in advanced personalization generates twenty dollars in return. 

Step-By-Step Guide to Creating a Viable Go to Market Strategy
Step-By-Step Guide to Creating a Viable Go to Market Strategy

The ultimate goal of any business is to grow and scale over time. Conquering a single market or customer segment is never enough – there’s always room for expanding further. To scale, businesses need to innovate and often innovations involve operational risks. Will investing $X in this new feature actually pay off? What should we […]

How To Create a Content Marketing Plan using PowerPoint Templates
How To Create a Content Marketing Plan using PowerPoint Templates

In the last year the changes within the internet marketing space (SEO, SEM, Social Media and PR) have forced the Marketing Agencies, Consultants, Startups and Corporate Marketing areas to drive focus to their Inbound Marketing. In this post we will guide you for the initial steps any Marketing area, startup or even consolidated corporate Marketing […]