Growth

The Executive’s Guide to Marketing Automation
The Executive’s Guide to Marketing Automation

Automation, analytics and big data are among the top of mind concerns for marketers these days. And it makes perfect sense as the volume of data has grown exponentially over the past several years and it becomes impossible to effectively deal with such volumes manually. In this article we present different marketing automation examples and explore how tools help improve the lead scoring process, boost customer retention and scale email marketing campaigns.

What is an Innovation Strategy and Why Your Company Needs One?
What is an Innovation Strategy and Why Your Company Needs One?

This post will provide you with some pillar information for shaping your innovative vision and layering the foundation of your new innovation and growth strategy development.

The Ultimate Guide to Using Metaphors in Presentations and Speeches
The Ultimate Guide to Using Metaphors in Presentations and Speeches

Metaphors are one of the often-forgotten tricks among presenters. Along with other figures of speech such as similes, analogies personification, and alliteration, they make your texts more engaging, memorable and eloquent. As well, metaphors serve as a great tool for breaking down complex concepts into more digestible statements.