How do you know that your marketing campaign will appeal to the target audience? In most cases, us, marketers, act on a hunch and assumptions, since we constantly operate with incomplete information. While most of us have a fairly good understanding of who our best customers are, far fewer can truly gauge what motivations drive the purchase behaviors. Psychographics can provide you with that missing link.
Personalization. Every marketer today understands that personalized messages hit the mark way more frequently than generic pitches. In fact, every dollar invested in advanced personalization generates twenty dollars in return.