Corporate Culture
Enhancing Organizational Effectiveness with the Denison Organizational Culture Survey
Any organization that prospers is not limited to short-term gains. In order to reach out to customers on a large scale and beat the competition, an organization needs to synchronize its workforce with its vision, mission, short and long-term goals and changing market conditions. In this article, we review the Denison Organizational Culture Survey, which provides a mechanism for enhancing organizational effectiveness by refining its corporate culture.