Brand Positioning

How to Use the Brand Essence Wheel
How to Use the Brand Essence Wheel

Learning the basics of the brand essence wheel allows a deep understanding of the values behind a brand. In this blog post, we explore the intrinsic mysteries that lie behind building a brand with a simplified diagram in the best SlideModel way.

An Introductory Guide to Brand Management For Business Leaders
An Introductory Guide to Brand Management For Business Leaders

Did you know that displaying consistent branding across different sales platforms can increase revenue by up to 33%? That’s a good pocket of growth. But it’s hard to tap into without a systemized approach. Enter brand management. What is Brand Management? Brand management is a multi-facet process of presenting and supervising the promotion of a […]