When adjusting a PowerPoint presentation according to company branding, one of the first considerations is the placement of the logo. Based on the brand guidelines, a logo might be placed at a specific part of the slide, with certain color variations and adjustments. To adjust your logo for PowerPoint templates, you can add it individually for each slide and use the master slide to insert it to suit your needs automatically.
Best Way to Position Logos on a PowerPoint Slide
Insert Logo in PowerPoint
To position a logo on a PowerPoint slide, add it from your device and adjust it using the Ribbon menu options. The logo should be in a supported image format, such as PNG, JPEG, BMP, TIFF, SVG, etc.
For the below example, we will be using one of our logo PowerPoint templates to demonstrate how to best position logos on PowerPoint slides.
Position Logo According to Brand Guidelines
Once the logo is inserted as an image, you can drag and drop it to a suitable location on the slide. This might require looking into your brand guidelines to see which position is most suitable for the logo. For example, some organizations allow the official logo to be placed on any of the four corners of the slide, banner, standee, or other electronic or print material.
Format Logo to Suit the Slide Design
Based on the flexibility in your brand guidelines, you can adjust the logo using the Picture Format tab. This might include changing the look of your logo by adjusting colors and transparency or removing the background to suit the slide design.
You can also add a frame to make the logo pop out or gel it with the background and slide design.
Other options in the Picture Format tab can be used to adjust picture borders, add a reflection, shadow, glow, or other effects.
If you want to align the logo, bring it forward, or send it backward by placing it on or around an object, you can find these options from the Arrange menu in the Picture Format tab.
Other options enable cropping and size adjustments. You can be quite precise with these options to adjust your logo according to need by entering values for height or width or cropping the logo to a specific size or shape.
You can also find these options via Format Picture from the right-click context menu.
This will open a sidebar with similar options. You can move a slider or enter specific values to adjust the way your logo appears on the slide and tweak its look.
How to Add Logo to All Slides in PowerPoint
Using Slide Master, you can create a template with your company logo and other specific settings to help your employees adhere to a company PowerPoint template that complies with your brand guidelines.
If you’re wondering how to create a PowerPoint template with a company logo, open a PowerPoint file and go to View -> Slide Master.
Go to the master slide to insert your company logo via Insert -> Pictures -> This Device.
Place the logo at a location on the master slide that you wish to use for showing it across all your slides. You can also tweak the logo to adjust its size, transparency, frame, etc. Save changes once the logo is set and click Close Master View from the Slide Master tab.
The below image shows an example of a logo appearing across all slides automatically. This logo was placed in the master slide in Slide Master to appear on all slides at the top right corner. The logo that appears this way cannot be directly edited in Normal view. To edit the logo, you must return to Slide Master to make changes.
Examples of PowerPoint Templates with Slide Logo and Brand Identity
To create PowerPoint presentations with logos and brand identities, you can use various PowerPoint templates to provide your employees with layouts that are set according to brand guidelines. This can help save time and make it easier for less tech-savvy team members to create different types of PowerPoint presentations quickly.
1. Brand Management PowerPoint Template
This is a PowerPoint template that can be used to create a custom slide deck with your specific brand identity. The slides come with different handy layouts that can be customized with your company’s logo and custom colors. You can not only use this template to create a template with your brand identity but also break down your brand guidelines in a few slides by converting it into a tutorial for your employees.
2. Brand Identity Prism PowerPoint Template
This template revolves around the concept of the brand identity prism, which explains the various aspects of a brand’s identity and provides a way forward regarding how to improve it. The template covers slides for discussing the physical features, the brand’s personality, the culture it represents, its relationship with customers, what the brand reflects, and its self-image. This PowerPoint template can be useful for explaining the brand identity to employees by making a tutorial using the Brand Identity Prism.
3. Flat Social Networks PowerPoint Template
Social media is a major part of how brands market products and services. This social media-themed slide deck can be used to reflect on how a company’s brand identity is projected through social media, showcase social media stats, and create a tutorial on how employees should use social media to further the image of the brand they are associated with.
FAQs
To insert a logo in PowerPoint, go to the Insert tab, click Pictures, and pick the logo image file from your device to add to your slide.
To add the logo to all slides in a PowerPoint presentation, go to View -> Slide Master and insert the logo via Insert -> Pictures from your device. Place the logo on the master slide to show it across all slides in the presentation.
The supported image formats for inserting a logo in PowerPoint are JPEG, PNG, SVG, BMP, TIFF, EMF, and WMF.
To format a logo, right-click it and select Format Picture, or use the Picture Format tab from the Ribbon menu.
To adjust the transparency of a logo in PowerPoint, right-click the logo and go to Format Picture. This will open a sidebar. Go to the Picture menu in the sidebar, and move the slider or enter a value to adjust the transparency under Picture Transparency. You can also find the transparency adjustment options with a preview of the transparency via the Picture Format tab from the Transparency menu.
Yes, you can give a border to your logo in PowerPoint via the Picture Border menu under the Picture Format tab in PowerPoint. Additionally, you can find options in this tab to add effects via Picture Effects and give a frame to your logo via Picture Styles.
Yes, you can rotate an added logo image in PowerPoint via Picture format -> Rotate Objects. This menu provides options to rotate the image 90 degrees right or left or to flip it vertically or horizontally. You can also specify specific rotation parameters by going to More Rotation Options in this menu.
Yes, you can use PowerPoint’s background removal tool to remove a logo’s background. You can do this via Picture Format -> Remove Background. This tool enables you to select areas to keep or remove using simple tools. Once you have selected the areas to keep or remove, select Keep Changes to remove the logo background.
Final Words
Inserting a company logo on PowerPoint to create templates that can be used as a sample can be a convenient way to ensure that employees adhere to brand guidelines when creating professional presentations. A company’s brand identity mostly requires adding the company logo appropriately and using brand colors to ensure that a presentation complies with the brand guidelines.
Knowing how to insert a logo on a specific slide or from the master slide can also enable better brand identity management for PowerPoint presentations. The process is easy and can be quickly learned even by novice PowerPoint users. For more information, check our complete article about logo presentations.
