The Big Five Personality Traits Model
The Big Five Personality Traits Model explains this relationship in detail by dividing personality traits in dimensions. In this article, we review five key dimensions of people’s personalities.
Using the SCARF Model for Workplace Efficiency
The modern workplace is like a social minefield. People can nowadays feel offended by things which would have been hard to consider offensive a few years back. Partly, this is because of increased awareness regarding social issues, however, many times people also tend to trivialize issues to appear as victims. Furthermore, employee motivation is also […]
Using Heuristic Problem-Solving Methods for Effective Decision-Making
Heuristics are essentially problem-solving tools that can be used for solving non-routine and challenging problems. In this article, we review heuristic method as a practical approach for a short-term goal, such as solving a problem.
The CEO’s Guide to RPA: Robotic Process Automation Explained
Robotic process automation (RPA) is one of the hot topics in the space of digital transformation. Organizations are heavily investing in reducing repetitive tasks of low value in order to migrate their talent to more sophisticated and creative responsibilities. This article provides an executive description of RPA and its current business state of the art.
How the Endowment Effect can Affect Businesses
Businesses can be affected due to consumer behavior that they might find hard to predict. Many theories, models and research have long tried to predict motivations of consumers for buying goods or services based on consumer preferences
The Executive’s Guide to Marketing Automation
Automation, analytics and big data are among the top of mind concerns for marketers these days. And it makes perfect sense as the volume of data has grown exponentially over the past several years and it becomes impossible to effectively deal with such volumes manually. In this article we present different marketing automation examples and explore how tools help improve the lead scoring process, boost customer retention and scale email marketing campaigns.
Product-Led Growth (PLG): The Ultimate SaaS Business Growth Strategy To Pursue
The competition today, both in the product and services space, is tougher than ever. Superior UX (user experience) and CX (customer experience) are the two key battlefields with the most at stake. Should we still stay with the sales-led business growth model or pursue the newer product-led growth (PLG) paradigm? Let’s deep dive into the matter.
Why Customer Centricity Will Win You More Business
Customer centricity is a buzzword you can hardly escape these days. But, despite so much talk, few companies actually understand how to keep their customer focus sharp and, more importantly, why this area is worth more attention. So let’s dig into the matter and take a look at some great customer centricity examples, illustrating why this practice cannot be ignored in 2020.
A Manager’s Guide to Interpersonal Communication
People are promoted to management positions for a variety of reasons. For many, they rise to the top because of their knowledge, technical skills, and decision-making capabilities. As a manager, your effectiveness also strongly depends on your ability to communicate well with your team members and other stakeholders. Here is a quick guide on Interpersonal Communication for Managers.
Multitasking & Context Switching Ruin Your Productivity
Did you know that about 28 billion man-hours are wasted each year because of what we now call context switching or multitasking? If you are finding that lack of focus and constant interruptions are affecting your work, then this post is for you. You’ll learn exactly what context switching and multitasking are and get some tips on how to overcome both of these productivity-breakers.
The Ultimate Guide to Using Metaphors in Presentations and Speeches
Metaphors are one of the often-forgotten tricks among presenters. Along with other figures of speech such as similes, analogies personification, and alliteration, they make your texts more engaging, memorable and eloquent. As well, metaphors serve as a great tool for breaking down complex concepts into more digestible statements.
A Quick Read on Prospect Theory and Loss Aversion
For a consumer, economic decisions are based on certain types of behavior. Prospect Theory or the loss-aversion theory in behavioral economics and behavioral finance, aims to determine people’s decision making and their tendency for loss aversion.