It often helps when discussing difficult subjects – like business models and marketing strategies – to engage an audience with a metaphor. This is a way of translating in simple terms exactly what you are trying to say. In this slide the life cycle of a butterfly has been used to demonstrate a way which you could discuss business models and marketing strategies without losing your audience’s attention. Four clip art images have been laid across the page to illustrate the four stages of a butterfly’s life cycle: egg, chrysalis, caterpillar and butterfly; below these images are four editable text boxes which you can use to explore the metaphor with regards to your lecture.
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