BCG Matrix PowerPoint Template

Create your business planning presentations using our BCG Matrix PowerPoint Template. BCG or Boston Consulting Group matrix is an efficient way of categorizing business products based on their importance for the company. The importance of the company can be evaluated in terms of market share and growth. Based on these two major parameters, there are four categories of the products or services that a company owns, i.e.,

• Stars: These products have the biggest market share and growth potential, so every company tries to retain them without changing.
• Cash-cows: Such products have low market share and growth potential, generally kept for the constant source of passive income.
• Question marks: The products that have a higher growth potential but have a low market share are usually under consideration for making more improvements and bringing them to the category of stars.
• Pets: Pets are the products on the verge of leaving because of their low market share and low growth. 

Professionals can represent their products in these four categories for planning discussions with our engaging BCG Matrix PowerPoint Template. In this template, we created a minimal design matrix with a circular core element and four rectangular boxes on their equidistant sides. The four sides represent the categories of the BCG matrix, each having a distinct color outline and colored part. In the colored segment of each section, the relevant graphical symbol is added: a cow for a cash cow, a dog for pets, a star for the stars category, and a question mark for the question segment. Editable text boxes with colored headings are provided in these boxes. After the first slide, the color of the following slides highlights each segment by greying the others. Thus, presenters can discuss each part of their BCG matrix with this creative BCG presentation template. Download and try it now!

Alternatively, check our collection of business PowerPoint templates and BCG Matrix templates for PPT.