Persona Analysis

Marketing Plan Development: The Start to Finish Guide For Executives
Marketing Plan Development: The Start to Finish Guide For Executives

When should you start thinking about your next marketing plan? Some see this as a year-end task. In reality, you should always keep working on your marketing plan, and the strategy underpinning it as your operational landscape changes all the time, along with your priorities. In this post, we’ll explain how to create an effective marketing plan without wasting hours on it.

A Quick Guide to Buyer Personas
A Quick Guide to Buyer Personas

Personalization. Every marketer today understands that personalized messages hit the mark way more frequently than generic pitches. In fact, every dollar invested in advanced personalization generates twenty dollars in return. 

6 Customer Journey Maps You Can Swipe
6 Customer Journey Maps You Can Swipe

When retail was all brick and mortar, things were simple. Business displayed their inventory; customers came in and physically assessed it and bought what they liked. Payments, returns and exchanges were handled in the store. Was there a buying journey then? Yes. And in smaller stores, there were sales clerks to help the customer along […]