When retail was all brick and mortar, things were simple. Business displayed their inventory; customers came in and physically assessed it and bought what they liked. Payments, returns and exchanges were handled in the store. Was there a buying journey then? Yes. And in smaller stores, there were sales clerks to help the customer along […]
Personalization. Every marketer today understands that personalized messages hit the mark way more frequently than generic pitches. In fact, every dollar invested in advanced personalization generates twenty dollars in return.