Persona Analysis
A Quick Guide to Buyer Personas
Personalization. Every marketer today understands that personalized messages hit the mark way more frequently than generic pitches. In fact, every dollar invested in advanced personalization generates twenty dollars in return.
6 Customer Journey Maps You Can Swipe
When retail was all brick and mortar, things were simple. Business displayed their inventory; customers came in and physically assessed it and bought what they liked. Payments, returns and exchanges were handled in the store. Was there a buying journey then? Yes. And in smaller stores, there were sales clerks to help the customer along […]