Marketing Strategy

How to Do Market Segmentation The Right Way
How to Do Market Segmentation The Right Way

You may have a great product, top-notch go-to-market strategy and a bullet-proof sales campaign, and still fail to generate the revenues you expected. Why? Well, because you are trying to spray and pray approach – trying to appeal to everyone and hoping that someone will bite. In most cases, such campaigns end up appealing to […]

How to Use PowerPoint to Spruce Up Your Content Marketing Campaigns
How to Use PowerPoint to Spruce Up Your Content Marketing Campaigns

PowerPoint not only rules the presentation industry, it also helps make content marketing much easier. How? For one thing, a lot more people — hundreds of millions at least — know how to use PowerPoint better than other visualization tools like Photoshop, After Effects or JavaScript. In fact, you may be among the large number […]