Marketing Strategy

The Creator Economy Explained (Quick Guide)
The Creator Economy Explained (Quick Guide)

A new business trend. In this article, learn what the Creators Economy is and how it is currently growing.

Case Study: How to Write and Present It
Case Study: How to Write and Present It

Case Studies are great for many uses, both business and personal; take advantage of this guide to understand better how you can successfully create and present a business case.

MLM: Quick Guide to Understanding Multi-Level Marketing
MLM: Quick Guide to Understanding Multi-Level Marketing

In this blog post, you will understand MLMs marketing basics and how it can benefit many types of business models for products.

An Introductory Guide to Brand Management For Business Leaders
An Introductory Guide to Brand Management For Business Leaders

Did you know that displaying consistent branding across different sales platforms can increase revenue by up to 33%? That’s a good pocket of growth. But it’s hard to tap into without a systemized approach. Enter brand management. What is Brand Management? Brand management is a multi-facet process of presenting and supervising the promotion of a […]

A Quick Guide to Buyer Personas
A Quick Guide to Buyer Personas

Personalization. Every marketer today understands that personalized messages hit the mark way more frequently than generic pitches. In fact, every dollar invested in advanced personalization generates twenty dollars in return. 

How to Do Market Segmentation The Right Way
How to Do Market Segmentation The Right Way

You may have a great product, top-notch go-to-market strategy and a bullet-proof sales campaign, and still fail to generate the revenues you expected. Why? Well, because you are trying to spray and pray approach – trying to appeal to everyone and hoping that someone will bite. In most cases, such campaigns end up appealing to […]

How to Use PowerPoint to Spruce Up Your Content Marketing Campaigns
How to Use PowerPoint to Spruce Up Your Content Marketing Campaigns

PowerPoint not only rules the presentation industry, it also helps make content marketing much easier. How? For one thing, a lot more people — hundreds of millions at least — know how to use PowerPoint better than other visualization tools like Photoshop, After Effects or JavaScript. In fact, you may be among the large number […]