Marketing Strategy
How to Do Market Segmentation The Right Way
You may have a great product, top-notch go-to-market strategy and a bullet-proof sales campaign, and still fail to generate the revenues you expected. Why? Well, because you are trying to spray and pray approach – trying to appeal to everyone and hoping that someone will bite. In most cases, such campaigns end up appealing to […]
How to Use PowerPoint to Spruce Up Your Content Marketing Campaigns
PowerPoint not only rules the presentation industry, it also helps make content marketing much easier. How? For one thing, a lot more people — hundreds of millions at least — know how to use PowerPoint better than other visualization tools like Photoshop, After Effects or JavaScript. In fact, you may be among the large number […]