Market Research
Likert Scale: A Quick Guide on Gauging your Customers’ Satisfaction
In this article, we present the Likert Scale. We also explore the different types of Likert scales and the advantages and disadvantages of using them in surveys and questionnaires.
Market Research: Everything You Need to Know as a Business Leader
Today the markets are moving at a fast pace and in an unpredictable direction. Amidst such uncertainty, it’s extremely hard to determine the right course of action, especially when you are about to bring a new product or service to the market. So how can you reduce the risks of failure and predict potential ambiguities? […]