Awareness

The AIDA Model: How to Attract Your Potential Customers?
The AIDA Model: How to Attract Your Potential Customers?

The AIDA model is one of the many effective models that can be used to analyze the customer buying process and make a funnel analysis. In this article, we will explain how you can attract a stranger into a potential customer using the AIDA Model.

Servant Leadership: Key Principles for Managers
Servant Leadership: Key Principles for Managers

Over the years, many different leadership theories tried to explain how someone wields power and rallies the people around them. In this article, we’ll review another type of leaders whose influence is gained via “software means”: the servant leader.